General
Privacy Statement | Children's Privacy
Policy
FunEducation, Inc. Privacy
Statement
FunEducation, and its affiliated companies
including Bright Education (collectively referred to as "FunEducation") fully respects your rights
to privacy and developed this statement to demonstrate our firm commitment
to protecting your privacy. The following privacy policy discloses the
information gathering and dissemination practices for the funeducation.com
Web site and any subdomains, such as brighted.funeducation.com (the "Site").
INFORMATION COLLECTION
AND USE In order to fulfill
licensing transactions or provide service to you as a customer of
FunEducation, we may require you to provide certain information to us.
Common items may include, but are not limited to, your name, address,
phone number and credit card number. By providing this information, you
are agreeing to allow us to utilize this information to complete all
transactions you request through this Site and to disclose that
information and details of all such transactions to our subsidiaries,
affiliates or necessary payment processors.
Here is an explanation of the information
we gather and how it is used:
REGISTRATION
The Site's registration form gathers contact
information (e.g., your name and address), unique identifiers (e.g., your
e-mail address) and demographic information (e.g., your zip code). We use
contact information from the registration form to send you important
updates about new features on the Site and special offers from our
affiliates. Your contact information is also used to get in touch with you
if we have a question about your registration. You may opt-out of
receiving future mailings; see the Opt-Out Policy below. Demographic and
profile data is also collected at our Site. We use this data to tailor
your experience at our Site, showing you content that we think you might
be interested in and displaying the content according to your preferences.
This information is shared with our affiliates on an aggregate basis.
ORDER
The Site uses an order form to request
products and services. We collect contact information (e.g., your shipping
address), unique identifiers (e.g., your name and telephone number),
financial information (e.g., your credit card number), and demographic
information (e.g., your zip code). Contact information from the order form
is used to process orders and is also used to get in touch with you if
there is a question about your order. You may opt-out of receiving future
mailings; see the Opt-Out Policy below. Financial information that is
collected is used to bill you for products and services. Unique
identifiers (e.g., your billing address) are collected to verify your
identity and protect against fraud. We keep a purchase history for each
user, tracking all purchases made on the Site. We use this information to
provide a high level of customer service, help you track your orders and
offer personalized products and content that we think you would find
helpful. Demographic and profile data is also collected during the
checkout process.
CONTESTS AND SURVEYS
We run contests and conduct surveys on our
Site where we will obtain contact information (e.g. your email address)
and demographic information (e.g. your zip code). We use contact data from
our contests and surveys to send visitors information about our company,
to notify winners and award prizes, and to monitor and improve the use and
satisfaction of this Site. Participation in these contests or surveys is
completely voluntary and the user therefore has a choice whether or not to
disclose this information. Users may opt-out of receiving future mailings;
see the Opt-Out Policy below.
SPECIAL OFFERS
We send all new members a welcoming email to
verify password and username. Established members will occasionally
receive information on products, services, special deals, and a
newsletter. Out of respect for the privacy of our users we present the
option to not receive these types of communications; see the Opt-Out
Policy below.
PROFILE
We store information that we collect through
cookies, log files, clear gifs, and third party sources to create a
“profile” of your preferences. We tie your personally identifiable
information, and your purchasing history, to information in the profile,
in order to provide tailored promotions and marketing offers and to
improve the content of the site for you.
Supplementation of Information
In order to provide certain services to you, we may on occasion supplement
the personal information you submitted to us with information from third
party sources such as:
Address Verification
We use third party software to verify your address, in order to send you
future updates, promotions and information.
Enhancement of Profile Information
We purchase marketing data from third parties and add it to our existing
user database, to better target our advertising and to provide pertinent
offers in which we think you would be interested. To enrich our Profiles
of individual customers, we tie this information to the personally
identifiable information they have provided to us.
We use IP addresses to analyze trends, administer the site, track user
movement, and gather broad demographic information for aggregate use.
CONSENT TO THE USE OF THIRD PARTY PROVIDERS
FunEducation may contract with other third parties to provide various outsourced services to us relating to the Site rather than performing the services itself. For example, we may contract with an email provider to handle the delivery of email messages to you. Likewise, we may contract with a web site hosting provider to host the Site for us. By visiting the Site, you consent to FunEducation providing all information (whether or not personally identifiable) received or collected from you to such third party providers for the purpose of enabling the third party provider to provide these outsourced services to us.
We allow third-party companies to serve ads and/or collect certain anonymous information when you visit our Site. These companies may use non-personally identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) during your visits to this Site and other Web sites in order to provide advertisements about goods and services likely to be of greater interest to you. These companies typically use a cookie or third party web beacon to collect this information. To learn more about this behavioral advertising practice or to opt-out of this type of advertising, you can visit networkadvertising.org.
Third parties will protect your information as FunEducation would under the terms of this policy. We may also share personally identifiable information with third party providers for the purpose of direct marketing, including email marketing. All third parties are bound by applicable laws including, but not limited to the CAN SPAM Act (s.877) of 2003, and are required to be in full compliance of all consumer opt-out rules and regulations.
COOKIES
A cookie is a small text file that is stored
on a user’s computer for record-keeping purposes. We use cookies on this
site. We link the information we store in cookies to personally
identifiable information you submit while on our site. We use both session
ID cookies and/or persistent cookies. We use session cookies to make it
easier for you to navigate our site. A session ID cookie expires when you
close your browser. A persistent cookie remains on your hard drive for an
extended period of time. You can remove persistent cookies by following
directions provided in your Internet browser’s “help” file.
We set a persistent cookie to store your passwords, so you don’t have to
enter it more than once. Persistent cookies also enable us to track and
target the interests of our users to enhance the experience on our site.
LOG FILES
As is true of most Web sites, we gather
certain information automatically and store it in log files. This
information includes internet protocol (IP) addresses, browser type,
internet service provider (ISP), referring/exit pages, operating system,
date/time stamp, and clickstream data.
We use this information, which does not identify individual users, to
analyze trends, to administer the site, to track users’ movements around
the site and to gather demographic information about our user base as a
whole.
We do link this automatically-collected data to personally identifiable
information to track and store testing results.
CLEAR GIFS (Web
Beacons/Web Bugs) We employ a
software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that
help us better manage content on our site by informing us what content is
effective. Clear gifs are tiny graphics with a unique identifier, similar
in function to cookies, and are used to track the online movements of Web
users. In contrast to cookies, which are stored on a user’s computer hard
drive, clear gifs are embedded invisibly on Web pages and are about the
size of the period at the end of this sentence. We may tie the information
gathered by clear gifs to our customers’ personally identifiable
information.
We use clear gifs in our HTML-based emails to let us know which emails
have been opened by recipients. This allows us to gauge the effectiveness
of certain communications and the effectiveness of our marketing
campaigns. If you would like to opt-out of these emails, please see
“Opt-Out Policy.”
CUSTOMER SERVICE
Based upon the personally identifiable
information you provide us, we may send you a welcoming email to verify
your username and password. We will also communicate with you in response
to your inquiries, to provide the services you request, and to manage your
account. We will communicate with you by email or telephone, in accordance
with your wishes.
AGGREGATE INFORMATION
We share demographic data, sales, traffic
patterns and related site information with our affiliates and other
reputable third parties in aggregate form only. The shared aggregate data
does not include any personal information.
TELL A FRIEND
If you elect to use our referral service for
informing a friend about our Site, we will ask you for the friend’s name
and email address. We will automatically send your friend a one-time email
inviting them to visit the Site. We use this information for the sole
purpose of sending this one-time email. We do not store, rent, sell or
trade these e-mail addresses.
SECURITY PROCEDURES
This Site has security measures in place to
protect the loss, misuse and alteration of the information under our
control. All information is stored in a secure database behind a firewall
designed to prevent unauthorized access and none of the information can be
retrieved via the Internet.
To provide you with an additional layer of security, all credit card
numbers are stored on a computer that is not connected to the Internet.
After you type in your credit card number, it is transferred to our secure
computer. This computer is not accessible by network or modem and your
credit card number is not stored anywhere else except for normal back-ups.
In addition, all credit card numbers stored in the secure computer are
encrypted as an added security measure.
We follow generally accepted industry standards to protect the personal
information submitted to us, both during transmission and once we receive
it. No method of transmission over the Internet, or method of electronic
storage, is 100% secure, however. Therefore, while we strive to use
commercially acceptable means to protect your personal information, we
cannot guarantee its absolute security.
OPT-OUT POLICY
Our Site gives users the opportunity to
opt-out of receiving non-essential communications from FunEducation. You
can opt-out of receiving non-essential communications from us at any time
by emailing us at
. In
addition, whenever we send you a non-essential email communication, you
can opt-out of similar future mailings by simply clicking on a link
provided in the e-mail message.
If at any time you believe that we have not followed this Privacy Policy,
you have any questions about this policy, or if you would like your
information to be removed from our system, please contact us at
. We will
make reasonable efforts to identify and correct any reported problems.
CORRECTING AND UPDATING
YOUR INFORMATION If you
would like to revise the information provided to us, or feel that what we
currently have on record is incorrect, you may update the information by
emailing us at
.
CHANGES IN THIS
PRIVACY STATEMENT If we
decide to change our privacy policy, we will post those changes to this
privacy statement and other places we deem appropriate so that you are
aware of what information we collect, how we use it, and under what
circumstances, if any, we disclose it.
We reserve the right to modify this privacy statement at any time, so
please review it frequently. If we make material changes to this policy,
we will notify you here, by email, or by means of a notice on our home
page.
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